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Being Optimal

LegalAdvertising & Affiliate Disclosure

Advertising & Affiliate Disclosure

Version 1.0.0-draft · Effective 2026-07-13 · Operator [PENDING: LEGAL_ENTITY_NAME]

Operator draft — not legal advice; counsel review required before relying on this text.

1. Purpose

1.1 This Advertising & Affiliate Disclosure (“Disclosure”) explains how [PENDING: LEGAL_ENTITY_NAME] (“Being Optimal,” “we,” “us”) handles commercial relationships with brands and partners, how partner links work, and how we measure outbound clicks.

1.2 This Disclosure is part of our consumer transparency suite and is incorporated by reference into the Terms of Service where applicable. It does not authorize spam or undisclosed UGC promotions (see Community Guidelines and Acceptable Use Policy).

1.3 We aim to comply with applicable advertising and consumer-protection rules, including FTC endorsement guides (U.S.) and similar honesty-in-advertising principles in other regions.

2. Types of commercial relationships

2.1 Certified brands / brand surfaces

2.1.1 Being Optimal may maintain a Certified or brand-directory experience (sometimes called a brand graph or brand pages) listing products, manufacturers, or retailers relevant to pregnancy nutrition.

2.1.2 “Certified,” “featured,” “partner,” or similar labels mean the brand or listing has a commercial, quality, or integration relationship with us as disclosed in context — not that we have conducted a clinical trial of the product on you, or that your Clinician has prescribed it.

2.1.3 Criteria for certification or listing (ingredient standards, documentation, fee, or partnership terms) may be published separately in product help or editorial standards. Listing can be revoked.

2.2.1 Some links leave Being Optimal for a third-party merchant, brand, or marketplace (outbound partner links).

2.2.2 We may receive compensation when you:

  • Click a partner link;
  • Complete a purchase or signup on a partner site;
  • Use a tracked coupon or SKU;

or through fixed placement fees, sponsored listings, or similar arrangements.

2.2.3 Compensation can affect which brands appear or their placement order, but does not change the Medical Disclaimer or turn content into medical advice.

2.3 Sponsored content and ads

2.3.1 If we publish sponsored articles, newsletters, or display ads, we will label them clearly (e.g., “Sponsored,” “Ad,” “Paid partnership”).

2.3.2 As of this draft, first-party product analytics and partner outbound tracking are the primary commercial measurement mechanisms; we do not currently rely on third-party ad-tech tracking pixels for behavioral advertising networks. If that changes, we will update this Disclosure, the Cookie Policy, and Privacy Policy.

2.4 User-generated endorsements

Community users who promote products for compensation must disclose their material connection. Undisclosed paid promotion violates Community Guidelines.

3. FTC-style material connection disclosure

3.1 Material connection. A “material connection” exists when Being Optimal (or a speaker we control) has a financial, employment, or family relationship with a brand that might affect the weight or credibility of a recommendation.

3.2 How we disclose. Depending on surface, disclosure may appear as:

  • Nearby text (“We may earn a commission if you buy through this link”);
  • “Partner,” “Affiliate,” “Sponsored,” or “Certified partner” labels;
  • This Disclosure linked from footers, brand pages, or checkout-adjacent UI;
  • In-product tooltips or help articles.

3.3 Your takeaway. Assume partner and Certified outbound paths may be monetized unless we clearly say a link is purely non-commercial.

3.4 Honesty. We do not knowingly make false product claims. Brand-supplied claims remain the brand’s responsibility; we may require substantiation for Certified listings.

4. Outbound click analytics (outbound_clicks)

4.1 What we record

When you click certain brand or partner outbound links, the Services may record an Outbound partner click event. Stored fields are designed around link context, for example:

Field (illustrative) Purpose
brand_id Which brand listing was clicked
url Destination or tracked URL
surface Where in the product the click occurred (e.g., brand page, article)
partner Whether / which partner commercial flag applies
Timestamp / derived aggregates Analytics and abuse prevention

Exact schema may evolve; the privacy-relevant design goals below are intended to hold.

4.2 What we intentionally do not store on the click row

  • No user_id on stored outbound_clicks records (clicks are not linked to your account identifier in that table);
  • No stored IP address on the durable click record.

4.3 Transient IP use

Your IP address may be processed transiently (in memory or short-lived infrastructure logs) solely to rate-limit abuse (spam click flooding, bot attacks). It is not written as a field on the outbound_clicks analytics row under the current design.

4.4 Why we measure clicks

  • Understand which educational or brand surfaces are useful;
  • Calculate partner reporting and commissions;
  • Detect fraud and technical errors;
  • Improve product navigation.

4.5 Cookies and beacons

Outbound click capture may use same-origin requests, beacons, or similar first-party mechanisms. See the Cookie Policy. We do not need you to accept non-essential advertising cookies for core planner use while our cookie posture remains essential-only; if partner links set third-party cookies on the destination site, that is governed by the partner’s policies once you leave Being Optimal.

4.6 Partners’ own tracking

After you land on a partner site, that partner may use its own cookies, pixels, and analytics. Being Optimal does not control partner sites.

5. CCPA/CPRA and similar “sale” / “share” analysis (pointer)

5.1 Some privacy laws regulate “sale” or “sharing” of Personal Information for cross-context behavioral advertising.

5.2 Our outbound click design (no user_id on the click record; no stored IP on that record; first-party measurement for partner URLs) is intended to support a careful, limited analysis of whether those events constitute a “sale” or “share.” The authoritative legal characterization, consumer opt-out rights, and any GPC handling live in the Privacy Policy (including U.S. state annexes), not in this short Disclosure.

5.3 If you have a privacy request related to advertising measurement, contact [email protected] or use processes in Data Subject Request Procedure.

5.4 We do not sell meal logs, pregnancy timing, or Special Category Health Data to data brokers for advertising.

6. Editorial independence

6.1 Educational and methodology content (Learning Center, nutrient explainers, scoring methodology) is developed under editorial and scientific standards described in Editorial Content Standards. Commercial partners do not get to rewrite clinical-risk language to sell products.

6.2 Engine outputs (Day Score / Grade, shortfalls, optimizer suggestions, blood-marker comparisons) are computed from your logs and reference data — not sold placements. See Automated Decisions.

6.3 AI assistant responses are not paid product placements. The assistant remains subject to safety redirects and the Medical Disclaimer; brands must not be “injected” as covert ads by partner instruction without disclosure and product controls.

6.4 Separation of concerns. Sales or partnership teams may propose Certified listings; they do not control emergency or contraindication messaging.

6.5 We may still:

  • Accept listing fees for Certified placement;
  • Rank partner links by commercial terms on commercial surfaces;
  • Correct factual errors reported by brands when accurate.

7. Not a medical endorsement

7.1 Reference to a product, brand, ingredient, or supplement — whether Certified, partner-linked, user-discussed, or catalogued — is not:

  • A medical diagnosis, prescription, or treatment plan;
  • A guarantee of safety or efficacy for your pregnancy;
  • A substitute for advice from your Clinician;
  • An assertion that the product is appropriate given your allergies, medications, or conditions.

7.2 Pregnancy involves heightened risk for certain nutrients and foods (e.g., excess retinol, mercury in some fish, unpasteurized products, alcohol). Always verify supplements and diet changes with your Clinician. Read the Medical Disclaimer.

7.3 Scores and “needs” language in the planner are informational alignment tools, not lab orders or prescriptions.

8. Pricing, availability, and partner content

8.1 Prices, stock, and product descriptions on partner sites can change without notice to us.

8.2 We are not responsible for partner fulfillment, shipping, returns, or privacy practices on third-party sites — contact the partner for those issues.

8.3 If a partner link is broken, tell [email protected].

9. Children

The Services are directed to users 18+. We do not knowingly run partner programs directed at children under applicable age thresholds.

10. International users

Advertising and influencer rules vary by country. Where local law requires additional labeling (e.g., “advertising” tags), we will adapt surfaces for those markets as we launch them. Mandatory consumer rights remain intact.

11. Contact

Topic Contact
Partner / Certified program (business) [email protected] or channel we publish for partners
Broken links, consumer questions [email protected]
Privacy / opt-out questions [email protected]
Legal [email protected]
Operator [PENDING: LEGAL_ENTITY_NAME], [PENDING: REGISTERED_ADDRESS]

12. Changes

We may update this Disclosure when commercial programs or measurement design change, following Versioning And Acceptance. Material changes to data practices will also be reflected in the Privacy Policy.

Document Link
Privacy Policy (incl. CCPA/CPRA annex posture) Privacy Policy
Cookie Policy Cookie Policy
Medical Disclaimer Medical Disclaimer
Editorial & Content Standards Editorial Content Standards
Community Guidelines Community Guidelines
Acceptable Use Policy Acceptable Use Policy
Terms of Service Terms Of Service
Automated Decisions Automated Decisions
Definitions Definitions

*End of Advertising & Affiliate Disclosure — suite 1.0.0-draft.*